/mike

Dear Netflix Direct Marketing Dept.,

Let me preface this by letting you know that I’m not particularly a fan of direct marketing. I understand it works for a lot of people but I’m not usually one of those people. Alright, moving on.

Your marketing has done it’s job. It has gotten me to become a paying customer. This is good, for both of us. You’re making money off of me and I’m getting some benefit out of your service. Now that we have a relationship, you might be thinking of starting a direct marketing campaign, offering me, and other customers, upgrades or additional services. Again, this is a good thing as I’ll get more use out of your new services and you’ll potentially make more money from me.

On the other hand, if you’re direct marketing campaign is offering nothing more than a free trial for 2-4 weeks, why do you think I would be interested? Should I cancel my membership and use the free trial? Are you suggesting that maybe my money isn’t good enough and you’d rather I use your service for free, 2-4 weeks at a time? Or do you just want to piss me off and waste some of that cash I’m sending your way.

In this day and age, one such as myself might think that you would consider merging your marketing database with your current customer database. Your customers are already advertisements for your company so why take a chance at losing them over such a trivial thing?

Maybe it’s just that you’re using a separate company to handle the direct marketing campaigns. Ok, that is a little different. As I understand it, campaigns are designed to hit separate neighborhoods on rolling schedules. Would it be that hard to create a list of exceptions? You wouldn’t have to give the names of the customers they shouldn’t deliver to but you could at least ask that their addresses be removed.

If you could consider implementing a system that would take care of this, myself and few thousand trees would be a little happier.

Sincerely,
Mike Stickel