This article is a repost originally written on March 2nd, 2005
Everyone likes to look good whether they admit it or not. If that's the case, why would you work so hard to look good in person and not do the same with your website?
Success businesses look successful. From how the CEO dresses all the way down to the tiniest details of their business stationary. So, it just goes to without saying that if you want your business to be successful why wouldn't you follow the lead of established, proven successful people.
Follow The Leader
There can be a lot learned from individuals or companies that have already made their mark in a particular industry especially if you are considering working in that industry. This is especially important when you are a creative professional such as a designer, photographer or writer.
When clients are looking for designers, photographers or other creative individuals the will look for the most successful looking company or consultant in their price range. This should be you. As an experiment, try doing a search for the most influential companies or professionals in your field. What do their websites look like? Are they professional? Are they well designed?
The old saying that you can't judge a book by its cover is very popular and holds true most of the time. When you're talking about websites the rule change. Partly because the web is still in its infancy I'd say it's more of a toddler than an infant though and partly because it evolves so rapidly. Since that is the case, most clients will decide within the first 10-30 seconds of loading your website whether they will contact you or not.
Prospective clients are becoming better at finding what they are looking for quickly. This is both good and bad. It's great if you have a top quality website, fully fledged out content and lot's of it, and you make the information easily accessible. If you can't say that your website does any of those things you're not going to be as successful as you could be.
What Is Your Website Saying?
It should be saying that you are a consummate professional providing a high-quality service. The first step would be hiring a consultant or specialized firm to help you out. This applies to artists, photographers and even designers.
Because you can do something yourself doesn't always mean that you should it. Most of the designers, artists and photographers I've talked to, and consequently worked with, tend to try designing and building their own websites. These efforts generally fall short of their expectations and that's when they call me.
What these professionals have done is spent valuable time working on a project that doesn't achieve their desired results. After working with Screenflicker Developments or similar firms the results were dramatically different. Each client now has a website that works for them, not the other way around.
Find out how we can do the same for you, contact us.